Great Moments in Moxie #29





No trip to Maine is complete without a refreshing glass of Moxie, especially at the end of the pier at the nexus of Vacationland, Old Orchard Beach, in 1904.

Another photo from the fine folks at Shorpy Photo Archive, view the high-res version here.

3 comments:

NadineisthatU said...

I have something that says Moxie on it. My dad kept openers and odds and ends in his tool box, and tossed a couple of vintage beer and other openers in the one he made for me 30 years ago. He had Moxie for real. So, it's a Maine thing. Hmmm. He was up an down every coast. I'll have to check to see if there is a Naval Base near by. I apologize Maine for not knowing. I know there all Portsmouth's everywhere.

swac said...

Moxie was more widespread in the 1920s and '30s, before Coca Cola and Pepsi started to really dominate the market nationally in the 1940s, so it could have come from anywhere, but it has remained a strong favourite in New England. Your father's could have been picked up in a place like Portsmouth, New Hampshire.

Mystery Jig said...

It's Maine's official State Soft Drink...

http://www.moxiefestival.com/