The Explanation
(for those who require one)

And, of course, that is what all of this is -- all of this: the one song, ever changing, ever reincarnated, that speaks somehow from and to and for that which is ineffable within us and without us, that is both prayer and deliverance, folly and wisdom, that inspires us to dance or smile or simply to go on, senselessly, incomprehensibly, beatifically, in the face of mortality and the truth that our lives are more ill-writ, ill-rhymed and fleeting than any song, except perhaps those songs -- that song, endlesly reincarnated -- born of that truth, be it the moon and June of that truth, or the wordless blue moan, or the rotgut or the elegant poetry of it. That nameless black-hulled ship of Ulysses, that long black train, that Terraplane, that mystery train, that Rocket '88', that Buick 6 -- same journey, same miracle, same end and endlessness."
-- Nick Tosches, Where Dead Voices Gather

American Logo #1

7 comments :

mister muleboy said...

Nice to see your byline, sir.

Standard Oil dominated the world: I still see Esso signs all over the Colombian countryside

Tom Degan's Daily Rant said...

I'm just barely old enough to remember Esso. That brings back memories.

Fred said...

Put a tiger in your tank!

swac said...

It's still Esso in Canada, no Exxon here.

JonCow said...

And it just goes to show you, there's an Esso bee in every crowd!

SUZANNEGOSS said...

Working in the branding business, i am very pleased to see this new thread. May I ask you to put the name of the designer under the logos you use? It is always fascinating to see that same designer did so many familiar logos, like Milton Glaser. Thanks.

Fernando said...

Just saw "The Umbrellas of Cherbourg" on the big screen, and it was the first time I noticed how prominent the Esso logo is in the final shot.