Old New York #52
Great Moments in Moxie #24

Jefferson Market Courthouse, circa 1905

This image comes courtesy of the fine folks at Shorpy Historic Photo Archive, who also provide a high res version of each photo. In this case, you can see a plug for this Gunslinger's favourite nerve tonic.


Sock MonKey 1 said...

A lot of us first encountered "Moxie" in the pages of MAD, where it was ubiquitous for a while.

swac said...

Yep, me too. And later in Harvard Lampoon's Bored of the Rings (where the hobbits Merry and Pippin were rechristened Moxie and Pepsi).

In fact, the first Moxie reference I can recall seeing was in MAD's parody of The Sting, but I can also recall the logo popping up in (I think) Wally Wood's Joe Palooka parody, on the side of a boxing ring, which I saw in one of their '70s deluxe reprint issues.

mister muleboy said...

Thanhks for the photo.

I enjoy a great big, vibrant city full of horses and horseshit.

Streetcars abound, but I see not one other motorized vehicle [although on the right-hand kerb of 10th street, someone's loading a vehicle that looks like a modern panel truck. Time travel? Methinks not. . .].

The horses are gone, but the horseshit remains.

Gahd I love that city -- then and now!