The Explanation
(for those who require one)

And, of course, that is what all of this is -- all of this: the one song, ever changing, ever reincarnated, that speaks somehow from and to and for that which is ineffable within us and without us, that is both prayer and deliverance, folly and wisdom, that inspires us to dance or smile or simply to go on, senselessly, incomprehensibly, beatifically, in the face of mortality and the truth that our lives are more ill-writ, ill-rhymed and fleeting than any song, except perhaps those songs -- that song, endlesly reincarnated -- born of that truth, be it the moon and June of that truth, or the wordless blue moan, or the rotgut or the elegant poetry of it. That nameless black-hulled ship of Ulysses, that long black train, that Terraplane, that mystery train, that Rocket '88', that Buick 6 -- same journey, same miracle, same end and endlessness."
-- Nick Tosches, Where Dead Voices Gather

The Art of Post-War American Chic #6

airc54
Carrier air conditioner ad (1954)

7 comments :

Robert Fiore said...

You half expect Peggy Olson to step into the shot and adjust the poses. Which just goes to show that the advertising shown in Mad Men is a bit out of period.

Anji said...

Gorgeous dresses-- and this is just about how close you had to be to actually FEEL the air!!

Tommy O'C said...

Not really. Those type of ads were still being used in the early 1960s. It's been said that the Sixties didn't really begin until JFK's assassination. 1960-1962 were still very much like the Fifties in many ways (music, for example). I've spoken with an ex-Ad Man or two from that era here in NYC and the consensus is that MadMen is pretty spot-on.

Christopher said...

stand back..quit hoggin' all the cold air!

Brooks said...

They aren't posing. They are standing in the only place in the house where that AC provides any cool air. In act I think the one in blue is out of range and letting her friend have a turn.

Keith Beach said...

The best bit is it doesn't look at all out of place in that classic wood-paneled room (not!).
I'm thinking that if that AC was doing its job their stiff nipples would be prominent even through those dresses....or maybe that's why they're standing there, waiting for it to work.

Tom Sutpen said...

Stiff nay-nays!? We'll have no talk of such things here, my good man; this is a family blog (maybe).

(besides, they coulda airbrushed them t'ings out)