Great Moments in Marketing #32


Jerry Lewis thinks Belforte Watches are the perfect gifts (1962).

8 comments:

MichaelRyerson said...

As Belforte was a low-end model for the Benrus Watch Company, I seriously doubt Jerry gave them to his friends, unless as a gag. Most of his friends, realising he was a genius, would have treasured them nonetheless. People in France loved these watches.

normadesmond said...

since he had no friends in the usa.

marietta said...

Später hatte er bessere zähne.

Sock MonKey 1 said...

marietta, better teeth indeed.

Billy said...

they're all set to the time when JFK was assassinated!!!

Robert Fiore said...

"Once again Jerry Lewis demonstrated his genius by the brilliantly ironic gesture of giving me zis shitty watch."

As a rough test of the cliche I did a search of "Jerry Lewis" on the Le Monde website and found 15 references in the last year as opposed to 9 references on the New York Times (the Los Angeles Times had 20); however, I believe at least three of the Le Monde references were to Jerry Lee Lewis, and several others were movie listings. I don't know if this amounts to an obsession. It's far more clear that the idea that Jerry Lewis is an obsession to the French has become an obsession with Americans, and it grows tiresome.

Myself I can't sign off on Jerry himself because he lays it on too thick. It's the idea that more would always be funnier, and I see it as a failure of taste. For instance, the way he makes the Nutty Professor such a complete gargoyle that the character can't credibly fulfill his role in the picture as the guy who gets Stella Stevens. He has a kind of strange dignity about that you see in The King of Comedy and Funny Bones that's really interesting, but it's something he never used in his own movies.

doug rogers said...

That's some creative typography ending the quote, with the comma beneath the close quotes. Solves the bad spacing that would ensue quite neatly

steves said...

kubrick visiting jerry editing one of his films: How's it going?
Jerry: How do you polish a turd?
Kubrick: Freeze it first.

I've still yet to see Arizona Dreams by kusturica, starring the bellboy, depp and faye dunaway.