Great Moments in Marketing #31


Kim Novak gets her beauty rest on a Simmons mattress (1960)

5 comments:

John said...

Today, Beautyrest would get a "cease and desist" letter from the Academy of Motion Picture Arts & Sciences for its unauthorized use of the term "Oscar".

Tommy O'C said...

Now, if I could just get the thoughts I'm having about Ms. Novak to cease and desist...

Mrrspidey said...

Man, that woman does things to me. The scene in BELL, BOOK AND CANDLE where she's holding PI and staring into the camera -- yowza!

Rick Raab-Faber said...

I managed the advertising department for regional furniture chain for a while. We were NEVER allowed to advertise mattresses in any way that might indicate people did other things in bed than, sleep, jump, or tickle their children. Oddly, in mattress advertising, sex no longer sells. Tough luck, Kim.

Cashew said...

I'd've bought the mattress for Kim's sake before reading "this is the mattress with separate back-supporting springs that push up-up-up in the small of your back" -- that just sounds really uncomfortable.