Into the 1940s, Coca Cola begins to tower over Moxie, as shown in Lowell, Mass. in January, 1941.
(Thanks to the fine folks at the Shorpy Photo Archive for the use of this image, and a couple of others coming up in the series. You can see a high-res version of the photo here.)
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for the series: Great Moments in Moxie
New York -- Candidates for the title of "Miss New York State" beam a half dozen ivory smiles at you from the top of a Jaguar D at the International Automobile Show in New York's Coliseum. Even the exotic car itself seems pop-eyed with admiration. From left to right the gals are Alice Heft, Long Island; Suzanne Schuster, Schenectady, N.Y.; Lael Jackson, N.Y.C.; Rita Hayes, N.Y.C.; Carol Ann Farrel, Albany, N.Y., and Carol Ann Westordorf, Long Island. (1956)
Death in a Bronx Gutter.
New York -- While stunned spectators look on, an unidentified policeman is shown making notes over the body of a man identified as Eugene Giannini, 42, a Bronx hoodlum with a long police record. The body was found in the gutter in front of 221 East 107th Street. He had been shot in the back of the head and police think the body was dumped into the street from an automobile. Investigating a report that shots had been heard earlier in quarters of the Jefferson Major Athletic Club, police report that blood was found on the floor there during a subsequent investigation. (1952)