The Art of Post War American Chic #4


Discreet ad for Modess feminine hygiene products (1950)

5 comments:

swac said...

Hmm...I wonder if a Modess ad inspired Mario Bava's Blood and Black Lace.

Kimberly Lindbergs said...

I think the post-war fashion world in general inspired Bava's fabulous flick.

I'm fascinated by the Modess ad campaign. They never added any more text or graphics to their ads. Women just knew what "Modess" made and nothing else needed to be said. Strange and incredibly Victorian-like ads but still somehow extremely modern. I love this one!

Christopher said...

this is a most pleasing picture..these ladies are untouchable!

Andy 7 said...

The latticed shoes the woman in bronze is wearing is very swanky, but the whole picture is maximum swank.

capewood said...

Without the caption at the bottom of the ad I'd never have figured what this picture was advertising.