The Explanation
(for those who require one)

And, of course, that is what all of this is -- all of this: the one song, ever changing, ever reincarnated, that speaks somehow from and to and for that which is ineffable within us and without us, that is both prayer and deliverance, folly and wisdom, that inspires us to dance or smile or simply to go on, senselessly, incomprehensibly, beatifically, in the face of mortality and the truth that our lives are more ill-writ, ill-rhymed and fleeting than any song, except perhaps those songs -- that song, endlesly reincarnated -- born of that truth, be it the moon and June of that truth, or the wordless blue moan, or the rotgut or the elegant poetry of it. That nameless black-hulled ship of Ulysses, that long black train, that Terraplane, that mystery train, that Rocket '88', that Buick 6 -- same journey, same miracle, same end and endlessness."
-- Nick Tosches, Where Dead Voices Gather

Great Moments in Marketing #21


It's Schaefer Beer for Hedy Lamarr!

11 comments :

MichaelRyerson said...

Classic beauty, some say the most beautiful of all mid-twentieth century actresses, who was much prettier when her face was animated, six times married (and six times divorced), displayed a quick intelligence with several wartime patents but alas, with the exception of a brief, out-of-focus nude swim in an early film, was unable to produce much of note as an actress.

Fred said...

That's Head-ly!

Christopher said...

..dat ain't our BEER!..Where'd you get this slop?"

Greg said...

The foam swirl around the glass makes it look like she's holding a parfait. I've never had a beer parfait. I bet they're pretty good.

Flickhead said...

"When you're having more than one..."

Ah yes, I remember it well.

Piss water, a notch or two above Rheingold -- which, during my heyday, was selling for 99 cents a six. A case of that and a bag of pork rinds, and you were set for Friday night.

toomuchcountry said...

When we go racing, we celebrate with Schaefer - early and often. I've blogged about a few of my recent Schaefer experiences:

http://bench-racing.blogspot.com/search/label/schaefer

And if Hedy -in her prime - came strolling by our party tent, believe me we'd invite her right on it.

Robert Fiore said...

The Los Angeles equivalent was Brew 102, which was sold in 32-ounce bottles, as well as cans. The brewery used to be one of the first things you saw driving into town on the 101 freeway, which had to be routed around the building.

Christopher said...

want me to put a HEADLY on that miss Lamar?

rookgaroo said...

Hedy might not be a connoisseur of fine beers, but judging from the foam rings, she's not the type to let it get warm in the glass.

Greg said...

Which makes her about 100 times more appealing doesn't it? Intellectual, sexy and she can hold her alcohol!

Bhob said...

When my sister-in-law was pregnant, I joked, "Drink Schaefer if you're having more than one," and sure enough, she had twins.