Great Moments in Marketing #20


Charlton Heston models a Van Heusen shirt (1954)

12 comments:

swac said...

Chuck looks good in pink, who knew?

BTW, the new 42nd Street Forever trailer DVD (the Alamo Drafthouse edition) kicks off with a great clip of Heston explaining the ratings system (he's got a beard, so it's probably around the time of Planet of the Apes).

Kimberly Lindbergs said...

I'm loving his tie! Only brave men wear pink.

swac said...

I'd actually like to see Secret of the Incas one of these days...c'mon Paramount!

Vanwall said...

It's an awesome film from my childhood, and Heston's Harry Steele would kick the entire Indiana Jones milieu's ass, and sleep with all the beautiful women in it twice at least. It's available as a legger.

Christopher said...

omg!..Chuck..we hardly knew ye

Marshall-Stacks said...

oh that pink drink is so ... so Toulouse.
Was that a David Ogilvy campaign?

swac said...

While we're on the topic, has anyone ever seen his 1950 film noir Dark City? It sounds like a winner--directed by William Dieterle with co-stars Lizabeth Scott, Jack Webb and Harry Morgan, Dean Jagger and Ed Begley--but I've never come across it in any format.

Mark Connolly said...

After seeing the terrific "Secret of the Incas" when I was young, I set up mirrors in my room to reflect sunlight onto a certain spot in the room at a certain time of day. I was disappointed when I discovered that it would only work for a day or two! I'd like to watch that movie again too.

Tommy O'C said...

Chuck looks as though he's waiting for his line to be read to him. Or is he thinking, I'm the straight one, right? Moulin Rouge? Good movie. The Huston version, that is.

Christopher said...

Dark City used to get alot of TV airplay ages ago..Haven't see it since the days before HBO....I'm getting thirsty for a pink drink..

Richard Gibson said...

I think Ogilvy helped the brand 'Hathaway' to sell more shirts. At least that is the one that mostly mentioned.

VH, I think was a far larger brand, not sure if O&M (Ogilvy's agency) worked with the VH brand.

Zoe said...

it looks like they are both taking the piss lol but that mite be the way modelled back then. i'm Loling while looking at this