The Explanation
(for those who require one)

And, of course, that is what all of this is -- all of this: the one song, ever changing, ever reincarnated, that speaks somehow from and to and for that which is ineffable within us and without us, that is both prayer and deliverance, folly and wisdom, that inspires us to dance or smile or simply to go on, senselessly, incomprehensibly, beatifically, in the face of mortality and the truth that our lives are more ill-writ, ill-rhymed and fleeting than any song, except perhaps those songs -- that song, endlesly reincarnated -- born of that truth, be it the moon and June of that truth, or the wordless blue moan, or the rotgut or the elegant poetry of it. That nameless black-hulled ship of Ulysses, that long black train, that Terraplane, that mystery train, that Rocket '88', that Buick 6 -- same journey, same miracle, same end and endlessness."
-- Nick Tosches, Where Dead Voices Gather

Great Moments in Moxie #20

Into the 1940s, Coca Cola begins to tower over Moxie, as shown in Lowell, Mass. in January, 1941.

(Thanks to the fine folks at the Shorpy Photo Archive for the use of this image, and a couple of others coming up in the series. You can see a high-res version of the photo here.)


Christopher said...

Who flew that Sopwith Camel into them Towers?..You'll have to answer to the coca cola company!

swac said...

If you look lower there's a sign for Hires.