The Golden Age of Publicity #20


Original Caption:

Hollywood -- Like the rest of the world, Hollywood is answering the call to arms in the face of invasion. Hollywood being what it is, however, the screen version is made to fit another kind; that of the box office. The arms used in Hollywood need no machine tool plants and assembly lines behind them to spring into production. They have been provided by Mother Nature. Already the arms of the screen's lovers are in action to provide entertainment for the nation by the time the first of the drafters answer the call. Here Claudette Colbert and Ray Milland do their bit in the Hollywood arms industry during the filming of their latest picture for Paramount, Arise, My Love, directed by Mitchell Leisen. (1940)

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