The Explanation
(for those who require one)

And, of course, that is what all of this is -- all of this: the one song, ever changing, ever reincarnated, that speaks somehow from and to and for that which is ineffable within us and without us, that is both prayer and deliverance, folly and wisdom, that inspires us to dance or smile or simply to go on, senselessly, incomprehensibly, beatifically, in the face of mortality and the truth that our lives are more ill-writ, ill-rhymed and fleeting than any song, except perhaps those songs -- that song, endlesly reincarnated -- born of that truth, be it the moon and June of that truth, or the wordless blue moan, or the rotgut or the elegant poetry of it. That nameless black-hulled ship of Ulysses, that long black train, that Terraplane, that mystery train, that Rocket '88', that Buick 6 -- same journey, same miracle, same end and endlessness."
-- Nick Tosches, Where Dead Voices Gather

Great Moments in Moxie #11


Stage and screen actress Muriel Ostriche enjoys a refreshing Moxie up in a tree on this promotional fan from the 1920s.

5 comments :

Joe said...

Pretty picture. It inspired me to go out and buy a bottle of Moxie Cherry Cola today. I enjoyed it. I didn't notice the famous aftertaste. Next I search for Moxie original.

Regards,
Joe Thompson ;0)

Richard Gibson said...

Nice poster.

swac said...

Moxie promotional artwork was always lovely...and frequently slightly surreal. Why is she sitting in a tree?

On the reverse is a line drawing of the ubiquitous Moxie horsemobile, an oddity in any decade.

Joe said...

Please post the horsemobile drawing if you get a chance. I'd like to see that.

Regards,
Joe Thompson ;0)

swac said...

Actually Joe, if you click on the Great Moments in Moxie note in this post, you'll see all the Moxie postings, including one of a piece of sheet music featuring the Rolls Royce version of the Horsemobile (there were also Packards, among other brands).