Interviewer; "How did you feel when 'Keep It' flopped so convincingly? Kevin Rowland; "I was fucking devastated. I thought, if people want truth of emotion they're gonna get it on this, I really poured my heart out. And even then the record company hated it - you could just tell - I thought somehow people will relate to this, it'll get through, but it didn't. Looking back on it now it was a pretty intense record."