The Moxie Song (1930)
Long before I'd Like to Buy the World a Coke, The Moxie Company was able to promote its bubbly, bittersweet brew with a catchy pop tune written by Eddie Fitzgerald (working with a melody by Norman Leigh) and Dennis J. Shea.
Rather than an ode to the ability of soft drinks to engender world peace, the song Moxie is merely an expression of devotion to the then-popular beverage. Given the awkward phrasing and dopey lyrics, it's little surprise that the songwriting team didn't go on to greater fame.
When things go wrong don't frown or growl or sigh
Life's worthwhile, if you smile
Your way you'll surely win if you will grin
With Moxie ready, you'll go steady
Moxie, oh Moxie, me for you
I don't know what I will do without you
As a drink you're a hummer, in winter or summer
There's something so pleasant about you
Oh you stand the test for you are the best,
I'll send all the rest down the line
Let others keep trying, you're so satisfying
There's nothing like Moxie for mine
For Moxie has a flavour all its own
Good and pure, safe and sure
Let every one proclaim its name and fame
With praises ringing while they're singing...
Here's Arthur Fields' recording of the jingle in its original 1921 arrangement, produced by Gennett Records for The Moxie Company. (Fields, by the way, was a former minstrel show performer whose greatest claim to fame was writitng the lyrics to Aba Daba Honeymoon.)