Selling the Silents #5

From the Paramount release book, 1927

"King of Money Makers: In the screen world Harold Lloyd stands alone and unique. He is a beloved American institution. The bare announcement by a theatre of the coming of a new Lloyd production is sufficient to focus the whole town's attention on that house. A new Lloyd-Paramount release is due very soon. Others will follow. Get set for a greater Lloyd harvest than ever!"

I like the portayal of the huddled mass in the background, ready to absorb whatever entertainment Paramount chooses to shovel its way. Lucky for them it's Harold Lloyd and not Adam Sandler. And do I ever want that logo on the bottom, with the cartoon Harolds, on a t-shirt.


Dave B. said...

Delightful! Already my Smile of the Day, and it's barely 8:00 a.m.! (Really enjoying these excellent scans from the Paramount pressbook. Thanks!)

swac said...

I love the art of these things, especially compared to the Photoshopped bullshit advertising art foisted on us these days. Sometimes films would have two or three different poster designs, all pretty wonderful, but with different markets in mind. (Films like The Wizard of Oz and Gone With the Wind would of course have far more.)

I always find it interesting when great films have lousy posters though. Ever see the original artwork for Citizen Kane? It's like RKO was trying to drive people away from the theatre.