The Explanation
(for those who require one)

And, of course, that is what all of this is -- all of this: the one song, ever changing, ever reincarnated, that speaks somehow from and to and for that which is ineffable within us and without us, that is both prayer and deliverance, folly and wisdom, that inspires us to dance or smile or simply to go on, senselessly, incomprehensibly, beatifically, in the face of mortality and the truth that our lives are more ill-writ, ill-rhymed and fleeting than any song, except perhaps those songs -- that song, endlesly reincarnated -- born of that truth, be it the moon and June of that truth, or the wordless blue moan, or the rotgut or the elegant poetry of it. That nameless black-hulled ship of Ulysses, that long black train, that Terraplane, that mystery train, that Rocket '88', that Buick 6 -- same journey, same miracle, same end and endlessness."
-- Nick Tosches, Where Dead Voices Gather

Prodotti #5


Poster for Modiano cigarettes (Federico Seneca, 1930)

I don't know what the swami's rolling, but if coffin nail ads were this swank, I'd probably be a pack-a-day man myself.

2 comments :

Kerri Rachelle said...

Where the hell did you find that?

swac said...

I have a collection of Italian art deco ads from the '20s and '30s. Check the rest of the "Prodotti" entries for other examples.

Here's the book:

Italian Art Deco