Ad for Perugina chocolates, 1928
(At first glance I thought the ad said "Pervgina" which is a pretty filthy sounding name for a confectionary. And I'm still not sure what the figure portrayed in the ad is actually doing to that block of chocolate, but it looks vaguely unwholesome.)
2 comments:
"Pervgina"....oh my god, I'm laughing my ass off.
He's vaulting over it. It was an Olympic year, also Anno VI (Year Six) by Mussolini's Fascist calendar.
The pointed form of U (which became the modern letter V) was standard ancient Roman style, much used in the Fascist Era -- and used by Gucci until recently (their publicity dept having presumably woken up to the fact that kids today don't know nothing).
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